Driving innovation in lending

Freedom Finance is part of the Freedom Finance Group, one of the UK’s leading lending platforms. The Freedom Group champions innovation and entrepreneurship in the lending sector, ensuring all their brands are at the forefront of their fields.

Lending products illustration

We make finance baffle-free

Here in the UK, too many of us find the credit market confusing. Our goal is to help people navigate borrowing by making the whole process as simple and Baffle-free as possible. No complicated jargon or confusing terms, just a quick and easy way to the finance you need, without all the hassle.


When you check your eligibility with us, we let you know how likely it is you’ll be accepted for a loan in your search results.

No impact on your credit score

We only soft search your credit file, so when you check your eligibility with us your credit score is not affected.

Quick online decision

We get it – we’re all busy. That’s why it only takes a few minutes to fill out our form and you’ll get a quick online decision.

Enhanced offers

Our free-to-use service myfreedom gives you the opportunity to improve your finance offers by setting up your Fusion Score.

Helping you every step of the way

Great customer service

Our UK team are here to help you with any questions or queries you may have about your application. If you’d just rather speak to someone than complete your application online, give us a call during our opening hours and we’ll talk you through your options.

Helping you get ahead

Our free platform myfreedom can also help you learn more about the credit market and provide personalised insights into your finances to help you get ahead. There are also ways to save on your bills, get debt advice and check if you’re missing out on money from the government.

Choice of communication

Don’t have time to make a quick phone call? You can also reach out to us via instant chat on our website. If you’re making a homeowner loan application, our app Nivo will also speed up your application process, allowing you to contact us and send documents at a time that suits you.

Wide range finance options

When it comes to finance, we know that one size doesn’t fit all. That’s why we offer both personal and homeowner loans, as well as credit cards and car finance options. You can compare all your finance options so you can make an informed decision and decide what’s best for you.